Joseph Llanesīut the partnerships don’t always last. So when you can combine that with the fact that you have a little bit of leverage with the audiences that a lot of these celebrities have built, it just gives you that unique selling proposition over the other brands.”įlorida Georgia Line photographed on Aug. “You can walk into any liquor store, and you are almost overwhelmed by how many options there are. “It is a crowded market,” says Silverbelly CEO Robbie Goldsmith. “The process of creating this whiskey was probably the funnest part of the whole journey.”įor alcohol manufacturers, celebrity involvement is attractive because it helps build a story around the brand. “We didn’t want it to be too sweet, but we wanted it to be drinkable for everyone,” Florida Georgia Line co-founder Tyler Hubbard recalls. It decided to develop its own brand, mixing Florida-bred pecans and Georgia-centric peaches into the taste profile. In its early years, it frequently ingested - and sang about - cinnamon-flavored Fireball whiskey. “If you study the beverage trades and the liquor industry, you know that brown liquor - bourbons and whiskeys - the growth pattern on those have been really steady,” says Maverick Management partner Chris Parr, who was involved in Aldean’s deal.īut the love of the product and creativity also rated highly for Florida Georgia Line when the duo introduced Old Camp whiskey in 2016. Whiskey business professional#Diversifying their professional portfolio is an obvious one. David McClisterĪrtists end up in the alcohol business for numerous reasons. Whiskey and country music “both are as American as baseball or apple pie,” asserts Bardstown executive vp of sales and marketing Herb Heneman.Īlan Jackson with some Silverbelly Whiskey. Chris Stapleton’s version of “Tennessee Whiskey” has spent 327 weeks on the Country Digital Song Sales chart. Paisley’s Alison Krauss duet, “Whiskey Lullaby,” joins such similarly titled hits as Cole Swindell’s “Ain’t Worth the Whiskey,” Highway 101’s “Whiskey, If You Were a Woman,” Michael Ray’s “Whiskey and Rain” and Tex Ritter’s “Rye Whiskey” in the genre’s canon. That has certainly proven true at a musical level since country creatives have been looking through whiskey glasses for decades. “You know, my own state of West Virginia - when you think about that sort of area, Kentucky, Tennessee, the Carolinas, this place where moonshine became something more - it’s just the perfect country beverage.” (We provide the propane.) Walk down to the firepit to enjoy a fall campfire and roast marshmallows.“We’re talking about a product that comes from stuff that grows right there where we’re from,” says Brad Paisley, who established American Highway Reserve in a partnership with Kentucky-based Bardstown Bourbon. Grill a steak or burger on the propane grill. Relax in the bubbly hot tub, accommodating 6 to 7 guests. The front and back covered decks offer dining and seating for guest to enjoy. Kids will love the giant connect four and playground set. Step outside to the screened in porch complete with an outdoor gas fireplace and outdoor television. All bedrooms and bathrooms offer luxury pillow, blankets, linens, and towels. Whiskey business full#The fourth bedroom has a private bathroom, a queen bed and a full size bed for additional sleeping arrangements. Whiskey Business features three luxurious king suites. This room is sure to have a lot of laughs and fun for the entire family. Kick it old school and play the retro arcade game which features over 60 games. Step into the game room for a friendly game of pool. Start your morning off with a fresh hot pot of coffee the Mr. The kitchen is fully equipped with stainless steel appliances to cook a delicious breakfast. Gather around the long dining room table for lively dinner discussion. Relax in the living room and enjoy the indoor gas fireplace while watching your favorite television show or movie. The large open floor plan allows plenty of space for you and your family to enjoy time together. Whiskey Business is a luxury four-bedroom, four bath cabin accommodating 12 guests. Are you up for some Whiskey Business in Broken Bow, Oklahoma? Come stay at this Beavers Bend Luxury Cabin Rental located in the lovely Pine Hill Development near Beavers Bend State Park and Broken Bow Lake.
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